Introduction
Kuromi, the rebellious counterpart to My Melody, has captivated fans with her mischievous personality and punk-inspired aesthetic since her debut in 2005. As part of the My Melody universe, Kuromi stands in stark contrast to her rival, embodying a bold, edgy spirit that quickly resonated with fans who prefer a darker take on kawaii culture. Wearing her signature black jester’s hat adorned with a pink skull, Kuromi’s devilish charm and playful rivalry with My Melody have made her a major character in the Sanrio lineup, often surpassing her sweet counterpart in popularity.

The Dark Side of Kawaii
Unlike the innocent and sweet My Melody, Kuromi embraces a more rebellious and mischievous side, often portraying herself as the "bad girl" of the Sanrio universe. Her black jester’s hat, devil’s tail, and the ever-changing skull expression on her forehead reflect her mood, giving Kuromi a more dynamic and complex personality. Despite her tough exterior, Kuromi also has a softer, more girly side, being a fan of romantic short stories and often writing in her diary. This blend of punk and feminine traits makes her both relatable and fascinating to fans across the globe.
Kuromi’s Rise to Fame

Kuromi’s popularity skyrocketed after her introduction in Onegai My Melody, where she originally appeared as an antagonist. Her "naughty" persona, combined with her edgy, punk style, quickly made her a favorite among the goth, scene, and punk communities. Her distinct contrast to My Melody’s sweetness, paired with her "angry" eyes and rebellious spirit, made her a standout character in the Sanrio world. Today, Kuromi’s fame has even led her to surpass My Melody in official Sanrio rankings, and she continues to be featured prominently in merchandise, media, and fan campaigns.
Kuromi’s Dual Personality
Despite her tough, punk exterior, Kuromi is more than meets the eye. While she often presents herself as a rowdy, rebellious character, she has a surprisingly girly side, enjoying romantic short stories and writing in her diary. She may compete with My Melody, but Kuromi’s complex personality gives her a certain charm that resonates with fans who appreciate characters with depth. Her love for food—ranging from shallots to all kinds of meat—adds to her free-spirited nature, making her a character that balances toughness with unexpected sweetness.
The Kuromi Family
Though Kuromi may seem like a lone rebel, Onegai My Melody and Kuromi’s Pretty Journey reveal that she has a family with a deep, emotional backstory. In Onegai My Melody, Kuromi’s relationship with her parents becomes strained after she is imprisoned for stealing bread to help her sidekick Baku’s starving family. When her parents are unable to visit her due to strict prison guards, Kuromi mistakenly believes they no longer love her. This misunderstanding leads to further conflict when Kuromi escapes, only to argue with her parents over her criminal actions, prompting her to storm off. Despite the tension, her parents never stopped loving her, sending heartfelt emails and even attempting to save her during a battle against the Spirit of the Dark Power. Like Kuromi, her parents wear black jester hats and have devil tails, reflecting their close familial bond despite their struggles.
KUROMIfy the World Project
In 2021, Sanrio launched the "KUROMIfy the World Project," a campaign aimed at celebrating Kuromi’s unique personality and loyal fanbase, affectionately called "Kuromies." The project introduced Kuromi’s own social media accounts, a signature song titled "Greedy Greedy" in both Japanese and English, and even a dance challenge where fans could submit videos to be featured in an official music video. The campaign has been wildly successful, further cementing Kuromi as a global icon. In 2023, the project expanded with the release of her spin-off anime short, Kuromi’s Pretty Journey, showcasing her adventures in a style that appeals to both new and long-time fans.
Interesting Facts About Kuromi
Kuromi's rebellious nature and punk-inspired personality have made her one of the most intriguing characters in the Sanrio universe. Beyond her rivalry with My Melody, Kuromi's unique traits and quirks make her a standout favorite among fans. From her combat skills to her love of rock music, Kuromi’s fascinating personality continues to evolve, leaving fans captivated by her antics and charm. Here are some interesting facts about Kuromi that you might not know:
- Kuromi owns a massive robot version of herself, used for combat. In Onegai My Melody, it transforms from her phone, while in Kuromi’s Pretty Journey, it transforms from her blimp.
- Her favorite colors are black and hot pink, reflecting her punk style.
- Kuromi’s favorite foods include meat, pickled onions, shallots, and pumpkin-based treats.
- Halloween is Kuromi’s favorite holiday, as it also happens to be her birthday!
- Kuromi dreams of becoming a pop superstar and proving herself better than My Melody.
- Like Badtz-Maru, Kuromi loves to pull pranks, often using the classic eyelid-and-tongue-out gesture.
- Despite her small size, Kuromi is incredibly strong—she can lift statues, break walls, and even punch her sidekick Baku hard enough to send him flying around the Earth.
- Kuromi has a strong knowledge of martial arts and often uses comical fighting moves in battle, with her signature move being the "Fist of Cutie."
- Her "devil" tail is her weak spot—if someone pulls or steps on it, Kuromi will fall unconscious.
- Kuromi’s jester hat is her trademark, and she avoids being seen without it in public.
Kuromi’s Rebellious Style: Must-Have Kawaii Merchandise
Kuromi's bold, rebellious style and mischievous personality have inspired a wide range of unique products that fans love. Whether you’re looking for stylish accessories or fun collectibles, our Kuromi collection at Kawaii Co. is packed with must-have items that capture her punk aesthetic and playful charm. Let’s take a look at some of the most popular Kuromi merchandise that will bring her edgy spirit into your everyday life!
Sanrio Kuromi Birthday Cake Plush

Celebrate in style with the adorable Sanrio Kuromi Birthday Cake Plush! This jumbo 58 cm (22.8 in) plush features Kuromi holding a colorful birthday cake, making it the perfect addition to any celebration or as a cuddly companion for Kuromi fans. Soft, snuggly, and full of personality, this plush is ideal for decorating a birthday party or gifting to a loved one who adores Kuromi's mischievous charm.
Sanrio Friends With Basket Plush - Kuromi

The Sanrio Friends With Basket Plush - Kuromi is an adorable plush featuring Kuromi holding a basket that resembles her loyal sidekick, Baku! This playful plush is perfect for fans of Kuromi’s mischievous personality, offering a charming and unique design that showcases her fun bond with Baku. Whether as a decorative piece or a cuddly companion, this plush makes a delightful addition to any Kuromi collection!
Sanrio Figure Junior Toothbrushes - Kuromi

Make brushing fun for little ones with the Sanrio Figure Junior Toothbrushes - Kuromi! This adorable kids' toothbrush features a cute Kuromi figure at the end of the handle, bringing a playful touch to their daily routine. The soft bristles ensure gentle cleaning, while the pastel purple handle adds a splash of kawaii to their bathroom essentials. Perfect for young fans of Kuromi, this toothbrush makes brushing a delightful experience!
Sanrio Kuromi Plush Mug

Add a touch of Kuromi's mischievous style to your space with the Sanrio Kuromi Plush Mug! This plush-wrapped decorative mug is perfect for displaying on your desk or shelf. While it's not meant for drinking, it’s ideal for holding simple stationery items like pens, rulers, or even makeup brushes. Featuring Kuromi’s signature spikey ears and playful expression, this mug makes a unique and charming addition to any fan's collection.
Kuromi Gummy Jelly - Grape Flavor

Satisfy your sweet tooth with the playful Kuromi Gummy Jelly - Grape Flavor! These delicious, grape-flavored gummies are shaped like Kuromi, adding a fun twist to your snacking experience. Perfectly chewy and bursting with flavor, they’re a must-have treat for Kuromi fans. Whether you're looking for a cute snack or a fun gift, these Kuromi gummies are sure to bring a little mischievous sweetness to your day!
Bring Home Kuromi’s Mischievous Charm!
Kuromi’s bold and mischievous personality shines through in every product, from plush toys to playful accessories. Whether you’re looking to add a touch of her rebellious charm to your space or find the perfect gift for a Kuromi fan, Kawaii Co. offers a wide range of Kuromi-themed items that capture her unique spirit. Explore our collection today and bring home a piece of Kuromi’s world!