A peek into our world
Our story
The heart, ideas and care behind everything at Kawaii Co.
say hi to Coco ↓
Did you know? · Fact 1 / 6
Kawaii (かわいい) is Japanese for cute: lovable, charming, adorable.
Hello Kitty's full name is Kitty White, and she's said to be five apples tall.
Hello Kitty was created in 1974. Her first merchandise arrived in 1975
Cinnamoroll got his name from his curly tail, which looks like a cinnamon roll.
Pompompurin is a golden retriever. His signature brown beret is just a very stylish bonus.
My Melody loves baking cookies with her mom. Her favorite food, though, is almond pound cake!
We believe
you can never outgrow what makes you smile ♡
Meet Coco
our Chief Cuteness Officer ✦
Hi! I'm Coco. Welcome to my shop! (Okay, our shop.)
Coco
- Job
- Chief Cuteness Officer
- What he is
- A plush toy, stitched with love
- Birthday
- Opening day, 2021
- Height
- About 5 Sparkles tall
- Look
- Wind-up key on his head, buttons for cheeks
- Loves
- Being remembered, fresh sheets, and boba
- Not a fan of
- Tangled ribbons and rushed goodbyes
- Favourite colour
- Pink. Obviously.
- Catchphrase
- “Wind me up, cutie!”
Personality
Coco's story
We’re not sure who packed Coco into our very first delivery. There was no note, and he wasn’t on the packing list.
We wound his key to see what would happen. He looked around, settled in, and has been part of Kawaii Co. ever since. We assume that was his plan all along.
Spot him around the shop
0/4
you found them all! ✦
little things, big happy feelings ♡
cute is a perfectly good reason
Our story, in five tabs
pick a tab, any tab →
Chapter 01 of 05
Who we are
Founded in 2021, Kawaii Co. is a shop for official character goods, collectibles, and everyday accessories. We bring together products for people who enjoy character design, collecting, and finding small ways to make their surroundings feel personal.
Built around the things we love.
Chapter 02 of 05
Our purpose
We’re here to celebrate the interests that make people who they are. Our mission is to help people express those interests through what they collect and use, and to create a space where that enjoyment feels welcome at every age.
Your interests belong here.
Chapter 03 of 05
Official & authentic
Official, authentic products are central to our collection. We value goods that represent the original characters faithfully and respect the creative work behind them. It’s a standard that guides what we choose to carry.
The little details are a big deal.
Chapter 04 of 05
Our collection
From plushies and blind boxes to stationery and accessories, our collection brings character into different parts of everyday life. We choose pieces with collecting, using, and sharing in mind. Whether they’re headed for your shelf, your bag, or someone else’s doorstep.
For everyday use and favourite shelves.
Chapter 05 of 05
Why Kawaii Co.
We want Kawaii Co. to be a place where a shared interest makes it easier to feel at home. You might know every character by name or be discovering them for the first time. Either way, your curiosity and enthusiasm belong here.
We might have a favorite in common.
Quick quiz
name: you ♡
What kind of collector are you?
Pick one to reveal your collector type ✦
Plushie Hugger
Soft, squishy and always there for you.
Shelf Curator
Every figure gets its moment in the spotlight.
Blind Box Chaser
You're one box away from the secret.
Gift Wizard
You make other people's days. We'll help.
Brand directory · tap a name
Sanrio: home of Hello Kitty, who debuted in 1974. Shop →
Pokémon: it all began with Pokémon Red & Green in Japan, 1996. Shop →
Molang: the round, happy bunny created by illustrator Hye-Ji Yoon. Shop →
Funko: founded in 1998, the name behind Pop! vinyl figures. Shop →
Banpresto: Bandai Namco's prize figure brand, born in the arcade. Shop →
Luminasta: SEGA's prize figure line, known for dynamic poses. Shop →
FuRyu: the Tokyo figure maker behind the Noodle Stopper line. Shop →
Shop by type
Step inside Kawaii Co.
The welcome desk
Balloons up, smiles on. Every visit starts with a hello from Coco.
See what's newCoco's packing room
Where Coco checks every parcel before it goes out the door.
Meet CocoPlush corner
Where the squishiest friends wait for their forever homes.
Shop plushBlind box wall
Shake, guess, open. Somewhere in there is a secret.
Shop blind boxesStationery nook
Notebooks, pens and stickers for the cutest desk in town.
Shop stationeryAll the spots
Admit one · Kawaii Rewards
The next chapter is yours.
Find your next favorite and earn Sparkles on every order.
see you
soon ♡
— Coco